When can I use a trademark symbol like ® or ™ next to my trademark? - Lioc (2024)

Intellectual Property, Trade marks

Trademark symbols like ® are widely used by companies next to their logo in order to prevent other companies from copying such a mark. However, are these symbols mandatory to use, or are they just optional? And when can companies use these symbols next to their trademark?

The symbols

We like to give you more information in how these symbols are and ought to be used within the European Union (United Kingdom included) as well as the United States.

A brief overview of the symbols is given here below:

  • wordt gebruikt voor een merk dat nog niet is geregistreerd.
  • ® will be used for a trademark that has been registered.
  • ℠ will be used for a service mark that has not yet been registered (United States).
  • © will be used to notify that a certain non-audio work is protected by copyright.
  • ℗ will be used to notify that a certain audio work is protected by copyright.

™-symbol

The ‘TM’ stands for ‘trademarks’ and this symbol is popular within the United States and Australia, but it does not hold much weight in most countries within the EU. It is mostly used on marks that are not yet been registered as such. Furthermore, this symbol does not poses any legal status within the United States nor the European Union. However, some German courts have determined that this symbol must be used in association with a registered trademark.

®-symbol

This symbol means that the trademark has been registered, as the R in the ® stands for ‘registered’. So the claims that are attached to the ®-symbol are much stronger than the claims that are attached to the ™-symbol. However, it is not mandatory to use the symbol within the European Union, as it does not contain any official legal status. This symbol may only be used when the mark is registered. Throughout most of Europe, the use of the ®-symbol with marks that have not been registered, run the risk of violating the rules on misleading advertisem*nts. So companies need to be assure that their trademark is registered before they decide to use it in their businesses. In contrast to the European Union, trademark owners are required to use the ®-symbol if they want to claim profits or damages in an infringement case within the United States, as the symbol does have an official legal status there.

℠-symbol

This symbol is used for an unregistered service mark, that is used to promote or brand services instead of goods. This mark is generally used within the United States, and rarely seen within the European Union. The ℠-symbol does not contain any legal status within the European Union nor in the United States. If the service mark has been registered, then the ®-symbol is used instead.

©-symbol

This symbol is not associated with trademarks, but with copyright. It means that a certain work is protected by copyright, and may not be copied or used without restrictions. However, trademarks can be protected by copyright as well as intellectual property rights can overlap each other in certain cases. This symbol is not mandatory within the European Union since it is not codified in any EU-law. However, this symbol can be optionally be used in Europe in order to notify third parties of the fact that a certain work is protected by copyright. This symbol can be used to indicate that the author obtains copyright on the particular work within the European Union. However, the ©-symbol was first described by the old Universal Copyright Convention, which indicated that the author has filed a copyright notice for countries that had not acceded to the Berne Convention, like the United States until 1989. Even though this copyright notice is not required in the United States, it still carries evidentiary weight as copyright infringers cannot claim innocent infringement as defence in order to mitigate its damages for works that carry the ©-symbol.

℗-symbol

This symbol is also associated with copyright instead of trademarks. The difference with the ©-symbol is the fact that the ℗-symbol is used for audio works, as the ‘P’ in ℗ stands for ‘phonogram’. These sound recordings have a distinct copyright from that of the underlying work. It was introduced by the Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organisations. Historically, this symbol was used in order to indicate compliance with the legal formalities in order for phonogram producers or performers to gain copyright protection on their phonograms. Such formalities do not exist within the European Union, as producers of phonograms gain copyright on phonograms from the moment they are produced. That means that the use of this symbol is not mandatory within the European Union. This symbol is not mandatory in the United States in order to gain copyright protection on phonograms. However, it does carry evidentiary weight as copyright infringers cannot claim innocent infringement as defence in order to mitigate its damages for works that carry the ℗-symbol. So it can be recommended to use this symbol on phonographic works in combination with the other legal requirements.

Summarizing

Main points to consider:

  • “TM” stands for “trademarks”.
  • The ®-symbol has an official legal status in the United States.
  • The ℠-symbol is used for an unregistered service mark.
  • Het ©-symbool wordt gebruikt voor het auteursrecht.
  • The ℗-symbol is used for copyrights, specific for audioworks.

Use the symbols properly. If you doubt about which symbol best matches your trademark or registration, please contact one of our advisors.

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When can I use a trademark symbol like ® or ™ next to my trademark? - Lioc (2024)

FAQs

When can I use a trademark symbol like ® or ™ next to my trademark? - Lioc? ›

If you are selling goods, you should use the TM trademark symbol to identify your unregistered trademark, including names, logos, and phrases. Who can use the TM symbol? Any trademark owner may use the TM symbol at any time and even if the USPTO refuses an application to register the mark.

Can I put TM next to my logo? ›

FREQUENTLY ASKED QUESTIONS When Am I Allowed to Put TM Next To My Brand? You can put the TM next to your brand at any time without seeking permission from anyone. You can still employ the TM symbol if you have no plans to register your trademark anywhere.

When can I use a trademark symbol? ›

Every time you use your trademark, you can use a symbol with it. The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use “TM” for goods or “SM” for services even if you haven't filed an application to register your trademark.

Can I use the TM symbol without registering? ›

Do I Need to Register for a Trademark Symbol? No, you do not. The trademark symbol is often represented by the letters “TM” in superscript just like so: ™. It's used in front of brands, slogans, and logos to discourage infringement by less scrupulous individuals.

What does it mean if a product name has a TM written next to it? ›

What does the trademark symbol (™) mean? A trademark is a name, symbol, or mark that distinguishes a product or brand from other products or brands. By extension, it can also be used to describe something that's characteristic to a person or thing in a more metaphorical way, such as “the singer's trademark rhythm.”

When can TM be used on a trademark? ›

The TM symbol is used when a trademark owner files the trademark registration application with the Registrar of trademarks. The TM symbol indicates that a trademark registration application exists concerning the trademark and serves as a warning for infringers, copycats, duplicators and counter-fitters.

Should I add TM or R to my logo? ›

You do not have to have registered a trademark to use it and many companies will opt to use the TM symbol for new goods or services in advance of and during the application process. The R symbol indicates that this word, phrase, or logo is a registered trademark for the product or service.

How do you legally use a trademarked logo? ›

Consult a Trademark Attorney

They can help you determine whether your specific use is lawful and provide guidance on what qualifies as fair use. If you've received a cease-and-desist letter from a trademark owner, you should also contact a trademark lawyer. They'll help you determine if you're protected under fair use.

What are the rules for using trademarks? ›

Use the legally required components in proper order.

Use the ™ or ® symbol at the end of a trademark. Two or more trademarks used together must always be distinguished from each other by using the ™ or ® symbols on both (or all) of the trademarks each time they are used.

Should I trademark my logo before using it? ›

Generally speaking, it makes sense to trademark a logo if you use it frequently to market and advertise your company or its goods. You should also think about trademarking to stop others from stealing and utilizing your distinctive logo design. Consider the cost and process of registering a logo trademark.

What is the difference between TM and registered trademark symbol? ›

In summary, the trademark symbol (™) is used for unregistered or pending trademarks, while the registered trademark symbol (®) is used specifically for marks that have been officially registered.

Can you use a trademark symbol without permission? ›

Using a registered trademark without permission from the owner can lead to a trademark infringement lawsuit. However, a trademark registration does not always protect all uses of a trademark. There are some situations where even registered trademarks can be used without asking permission.

Can I trademark a name already in use but not trademarked? ›

Best of all, they will not consider the other business who is using the same name if they haven't filed for trademark protection. This means you can get a trademark even if someone else is using your business name. This doesn't mean the person using your name first isn't without legal rights.

Do I need to put TM next to my logo? ›

Do not use the registered trademark symbol unless you have a trademark registration. 4. If your trademark is a name, word, or phrase, put TM or ® at the right side corner of your wordmark. Often, superscript is used so that it is in the upper-right side corner.

When to add trademark symbol? ›

The TM symbol (often seen in superscript like this: TM) is usually used in connection with an unregistered mark—a term, slogan, logo, or other indicator—to provide notice to potential infringers that rights in the mark are claimed in connection with specific goods or services.

What is improper use of TM symbol? ›

There are four principal types of improper use: First, with a word or device that has not been registered as a trademark in the Patent and Trademark Office. Second, in a location that could apply to unregistered as well as registered marks. Third, in connection with goods for which the mark has not been registered.

Can I add TM to my product name? ›

Yes, you can use the trademark symbol (™) for a product or service that is not yet available in the market. The purpose of the trademark symbol is to indicate that you consider a particular word, phrase, logo, or other mark to be a trademark and that you claim rights over it.

Why add TM to logo? ›

A trade mark can be used to protect your business name or aspects of your brand. Trade marks can be registered or unregistered. A registered trade mark generally provides stronger legal protection than an unregistered trade mark.

Is TM a copyright symbol? ›

The trademark symbol ™ is a symbol to indicate that the preceding mark is a trademark, specifically an unregistered trademark. It complements the registered trademark symbol ® which is reserved for trademarks registered with an appropriate government agency.

Is it OK to use TM? ›

TM or SM are for unregistered marks only. Use TM for marks that represent goods and SM for marks that represent services. If your mark covers both goods and services, use TM.

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