Trump launches $399 gold ‘Never Surrender’ sneakers after court ruling (2024)

Donald Trump has launched his own sneaker brand, a day after a New York judge ordered him to pay $354.9m in penalties for fraudulently overstating his net worth to dupe lenders.

“I’ve wanted to do this a long time,” the former US president said, as he unveiled what he called the first official Trump footwear at Sneaker Con in Philadelphia, a gathering that bills itself as the “The Greatest Sneaker Show on Earth.”

He was met with loud boos as well as cheers, Associated Press reported, adding that as he spoke, the smell of weed occasionally wafted through the room. Attendees skewed younger and more diverse than Trump’s usual rally crowds, the news wire wrote.

Trump’s legal woes have now set him back by more than $500m – how will he pay?Read more

The shoes, shiny, gold high tops with an American flag detail on the back, are being sold as Never Surrender High-Tops for $399 on a new website that also sells Trump-branded Victory47 cologne and perfume for $99 a bottle. Trump would be the 47th president if elected again.

The website says it has no connection to Trump’s campaign, though Trump campaign officials promoted the appearance in online posts.

Trump later lashed out at Justice Arthur Engoron, who on Friday ordered him as well as his eldest sons and associates to pay over $354.9m plus pre-judgment interest after finding them guilty of intentionally committing financial fraud over the course of a decade.

Addressing supporters for the first time since the ruling, the frontrunner for the Republican White House nomination told thousands of supporters at a campaign rally in Michigan the decision was an “election interference ploy”.

He made the unsubstantiated claim that the judge was part of a “left wing” conspiracy aimed at stopping him from becoming president again, adding that “these repulsive abuses of power are not just an attack on me, they are an attack on all Americans”.

Trump also repeated his lie that his 2020 election defeat to Democratic US President Joe Biden was due to election fraud.

Engoron also banned Trump from serving as an officer or director of any New York corporation for three years. The judge said of Trump and his co-defendants: “Their complete lack of contrition and remorse borders on pathological.”

New York attorney general Letitia James had accused Trump and his family businesses of overstating his net worth by as much $3.6bn a year over a decade to fool bankers into giving him better loan terms.

Trump also faces four state and federal criminal trials, including one scheduled to start in New York on 25 March, over alleged hush money payments to a p*rn star. That means Trump will become the first former US president to stand trial on criminal charges.

Trump spoke shortly after Nikki Haley, his last remaining rival for the Republican presidential nomination, who held an event in South Carolina.

On Saturday morning, Haley wasted no time in going after Trump after Friday’s ruling.

Haley frequently says “chaos” follows Trump, and that he can’t be an effective president or candidate because of his myriad legal problems.

“He’s going to be in court March and April. He’s going to be in court May and June. He said himself that he’s going to be spending more time in a courtroom than he is on the campaign trail,” Haley told Fox News.

Trump is close to clinching the Republican presidential nomination, and the prospect of a likely general election rematch with Biden, after recent nominating contest wins in Iowa, New Hampshire and Nevada.

Haley, who has no clear path to the Republican nomination, has refused to quit. She is making a potential last stand in her home state of South Carolina, which holds its primary on 24 February, where she trails badly in opinion polls behind Trump.

At her rally on Saturday evening, Haley also attacked Trump for his failure to comment on the death of Alexei Navalny, Russia’s most prominent opposition leader. At his Michigan rally, Trump again failed to mention Navalny.

Russia’s prison service said that Navalny, 47, died on Friday at the “Polar Wolf” Arctic penal colony. The west, including Biden, blamed Russian president Vladimir Putin for the death. Western leaders did not cite evidence.

Haley, addressing a crowd in Irmo, South Carolina, accused Trump of cozying up to Putin in the past. She also referred to a speech Trump made on 10 February, when he said he would “encourage” Russia to do “whatever the hell they want” to any Nato member who didn’t spend enough on defense.

“Trump is siding with a thug who kills his own political opponents,” Haley said.

Reuters and Associated Press contributed to this report

Trump launches $399 gold ‘Never Surrender’ sneakers after court ruling (2024)


Trump launches $399 gold ‘Never Surrender’ sneakers after court ruling? ›

Trump launches $399 gold 'Never Surrender' sneakers after court ruling. Donald Trump has launched his own sneaker brand, a day after a New York judge ordered him to pay $354.9m in penalties for fraudulently overstating his net worth to dupe lenders.

What is the cost of Trump's sneakers? ›

Curious about those $400 gold sneakers promoted by Donald Trump? Here's what to know. Former President Donald Trump is, at heart, a businessman—even if it's a failed one.

What are the 399 dollar sneakers? ›

The “Never Surrender” high tops have a hefty price tag of $399, but the shoes have already sparked fierce bidding wars online due to their exclusivity. A quick eBay search on Sunday showed a pair of the shoes going for just short of $5,000. One Maga supporter claimed to have paid $9,000 bidding on an autographed pair.

What are never surrender sneakers? ›

The Never Surrender High-Top is a high-top sneaker bearing similarities to the sneakers in the Nike Air Force series. The sneaker's quarter, tip, vamp, tongue, shoelaces, and heel are gilded, with the flag of the United States adorning the collar and sock lining. The midsole is white while the outsole is red.

How much is Donald Trump worth Forbes? ›

W hat's Donald Trump really worth? People have been asking the question for decades, though never with as much urgency as they are today. The answer: $6.4 billion, according to our most recent tally, conducted March 26, 2024. Below, Forbes offers an asset-by-asset breakdown of the Trump fortune.

Who is the most expensive shoes in the world? ›

The "Moon Star Shoes” are the most expensive shoes in the world. They were showcased in 2019 during the MIDE (Made in Italy, Designed in Emirates) Fashion Week, held on a yacht in Dubai. The heels of the shoes are made from solid gold and decorated with 30 carats of diamonds.

What shoe company does Trump own? ›

The new sneaker website says it is run by CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure. The website states the new venture “is not political and has nothing to do with any political campaign.”

What shoes cost $50,000 dollars? ›

Yes, you read that right. Sneakers. The high-dollar shoes were originally made by Omega Sports and given to Apple employees who attended a national sales conference in the mid-'90s. Now, a pair of the shoes are available for sale from Sotheby's for $50,000.

What is the most expensive sneaker of Nike? ›

Nike Air Yeezy Samples, $1.8 Million

In the spring of 2021, Sotheby's registered a sale at auction of a one-of-a-kind pair of Nike Air Yeezy prototypes, which Kanye West debuted onstage at the Grammys in 2008. The sneakers were the first-ever pair sold for more than a million dollars.

Who wore the most expensive sneakers? ›

In 2023, Sotheby's obliterated the record for the most expensive sneaker ever sold at auction with the game-worn Air Jordan 13 netting an incredible $2.2 million. Lacing them during Game 2 of the 1998 NBA Finals, Michael Jordan scored 37 points as the Chicago Bulls beat the Utah Jazz, 93–88.

What is the holy grail of sneakers? ›

A Holy Grail of shoes is a pair that is extremely rare to find. These are limited editions, and only a handful of people own them. Furthermore, they are very hard to find too. These are also ridiculously high in price, so most sneaker lovers might not even be able to afford them.

What does Nike do with shoes that don't sell? ›

Outlet Stores: Unsold inventory may be transferred to Nike outlet stores, where they are sold at discounted prices to clear out excess stock.

Why don t soldiers wear sneakers? ›

If you don't wear the proper shoes, you could experience infections from the various weather conditions and terrain you encounter. Military boots have a design that keeps a soldier's feet and ankles covered so that they are not exposed to any of the outside dirt or debris.

Is Taylor Swift a billionaire? ›

Swift's inclusion comes after Forbes declared the singer a billionaire in October 2023 and reported her net worth at $1.1 billion. In a rare feat, Swift is the first musician to reach the milestone solely from songwriting and performing.

Who is the richest US president of all time? ›

In addition, many presidents—including Bill Clinton—have earned considerable income from public speaking after leaving office. The richest president in history may be Donald Trump.

Is Andrew Tate a billionaire? ›

Q: Is Andrew Tate a billionaire? No, Andrew Tate is not a billionaire. His net worth is estimated to be around $710 million, which is less than $1 billion.

How much do sneakers cost? ›

The average price of sneakers inspired by different sports
Sneakers inspired byPrice
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Jul 3, 2023

Does Sneaker Con cost money? ›

Yes, you need to purchase a ticket in order to attend Sneaker Con.

Which sneaker is expensive? ›

Louis Vuitton x Nike Air Force One, $352,800

In February 2022, just months after the tragic passing of Virgil Abloh, Louis Vuitton auctioned off 200 pairs of the late visionary's most coveted sneaker designs: a Nike Air Force One entirely covered in LV's iconic monogram and Damier check.


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